LET'S TABLE THE name change for the moment. Most of us are coming to terms with it; some are even embracing it as an upgrade. We'll also gloss right past the worst roll out in the history of sports branding: website domains weren't checked.Existing trademarks clearly weren't checked. The structural integrity of the stadium's colonnade was clearly not checked. Hey, that's one way to get City Hall to pass your $225M facility upgrade proposal.
The entire package is disjointed, bordering on bipolar. It's trying to be four different things all at once, none of which are Art Deco — artistic style of the new moniker's inspiration.
There is a mystique to Major League Baseball. It has been around for so long; nothing about it looks kitsch. That's the willing job of Minor League Baseball. Yet here is a "C" in a font that feels more appropriate in an alphabet book for my three year-old: "C" is for clown. Throw a rainbow wig on that new cinched version and tell me you can't see an anthropomorphic birthday performer.
I'm not saying I have the answer, but I know what we've seen ain't it. Sure, there's a ball in the fairway with our group's first drive, but you know it can be improved upon so easily.