We all have that one friend that butchers a particular word within a quote/phrase/song lyric/idiom, to the point our blood boils whenever it resurfaces. And I'm not even talking about grammatical mistakes like there , their , and they're or the difference between affect and effect . Those go largely undetected in speech; only ever showing up as egregious typos in a text or email. No, I'm talking more about painful linguistic attacks on the ear drums. These instances can be as innocuous as assigning a plural verb to a singular subject. I recently saw a commercial that aims to dissuade Illinois residents from driving buzzed or drunk . Nothing to really joke about there. And I'll admit that the music, voice-over, and simulated car crash are powerful enough to command attention. If it happens to follow an ad that is frequently mocked in your household, this ominous 30 seconds certainly re-centers the tone in the room. Or at least it should. So what is wrong with me